Advertising used to be about putting together the catchiest ad, getting it in front of as many eyes and ears as possible, and hoping to snag a few customers out of the masses. Thanks to new media technology, that old paradigm of advertising management is no longer what it used to be.
While we still put a high premium on snazzy content that gets a ton of attention, we don’t believe in indiscriminately beaming it out into the world without a clearly defined plan. Our team of marketing strategists will make sure your ads do exactly what they’re supposed to do; raise awareness, drive traffic, and win customers.
Here’s a sketch of how we do that:
Whether your ad is promoting a movie, offering a financial plan, or selling cars, we treat each marketing piece as part of a strategic whole. We attach concrete expectations to every single ad we place so that we can hold them accountable to the bigger picture.
Targeted Content Production
The best advertising pieces hit your customers exactly where they are and not where you would like them to be. That’s why we focus so heavily on market research before we put the pen to paper. We get to know your target market inside and out so that we can create advertising that speaks directly to them.
Contextually Optimized Ad Placement
Traditional advertising approaches make people aware, while the internet makes them informed. While broad spectrum advertising may still be the best tool for specific industries in particular markets, we’ve found that a more holistic approach is almost always the best call. As a full-service agency we will use the right tools–TV, radio, print, and/or digital–to get the right people to your digital doorstep.